Gives your child independence while keeping them safe
The only parental controls built for the real world.
The internet wasn't made with children in mind; that doesn't mean they don't deserve a full life online.
SafetyMode is the only parental control which makes it possible safely.
THE TENSION PARENTS FACE
Parents can neither ignore the risks nor the reality...
THE RISK
2 in 3
children are exposed to harmful content online. The risks are real and parents are right to be worried.
Twidd, 2024
THE REALITY
98%
of children over 5 went online in 2024. Cutting them off can isolate them from their peers, their world, and their future.
Ofcom Children and Parents Media Use Report, 2024
Neither banning nor ignoring the risks is a good answer.
THE SAFETYMODE APPROACH
Don't ban the internet. Age-rate it.
Parents shouldn't have to out-parent the algorithm. SafetyMode age-rates content as it appears, like BBFC and PEGI ratings for the whole internet, and it lets you adjust controls as your child grows. Let them experience the internet without the risks.
Find out how content filtering worksTHE RESEARCH BEHIND THIS APPROACH
Inclusion is essential
WhatsApp reaches the vast majority of 8 to 14 year olds. Filtered access keeps children in the conversation rather than isolated from their peers.
Ofcom, 2024
How Live Content Blocking works →But autonomy matters
Children given age-appropriate independence develop stronger confidence, wellbeing and a healthier sense of self.
School of Education, Tianjin University, 2023
Learn about supervision over surveillance →They want boundaries
70% of teenagers actively want parents to set filters to protect them online. They just want to be part of the conversation.
APA / Internet Matters, 2023
How App Scheduling works →One size does not fit all
Younger children need tighter boundaries. Teenagers need autonomy and shared decision-making. A single fixed approach will not work across a childhood.
JMIR Pediatrics and Parenting, 2022
Why every child is different →