OtherPhone Creator Brief
The brief for creators: how it works, what every video must include, and the style and hook menus to choose from.
What we want: a short, real-feeling vertical video (9:16, 30–75 seconds) that makes a parent stop and think "I need to know more about this." OtherPhone should be the evidence in your family's story, not the whole story. Most people watch on mute, so your first visual and on-screen caption have to work without sound.
Who this is for: parent or carer creators who are happy to feature their child on camera. Your child should be 10 or older.
How it works
Step 1: Receive your OtherPhone
Once you've agreed and sent your address, we'll post your OtherPhone to you. If you'd like a walkthrough of the setup, just ask.
Step 2: Pick a style, pick a hook, and pitch your opening
Send us:
- Style (from the Style menu)
- Hook type (from the Hook menu)
- First visual: what we see in the first 2 seconds
- First on-screen text: what we read over that shot
- First scripted line: what we hear first
Any style can be paired with any hook.
Step 3: Approval, then record and edit
We'll approve your hook or send minor tweaks within 2 working days. Once approved, begin production.
Step 4: First draft
Send it over together with your caption for the collab post. We'll reply with one round of notes on the video and the caption within 2 working days, and you make minor amends.
Step 5: Post and send deliverables
Post in your agreed week, then send us:
- A collab post with @the.otherphone, with subtitles or closed captions for watching on mute.
- Your acceptance of our whitelisting request (Partnership Ad access).
- A final clean MP4 with sound and no captions, sent as a download.
- Seven days after posting, a screenshot of your post's insights (views, reach, likes, comments, shares, saves).
Every video must include
- A hook in the first 2–3 seconds. No intro.
- Your child on screen, using or reacting to OtherPhone.
- At least 3 features that matter to you, shown on screen and explained in your own words.
- A hands-on shot of the phone and a face-on-camera moment from you.
- A call to action in the last 3 seconds: say it in your own words, and show "Find out more at SafetyMode.com" as on-screen text.
- A declaration that this is a paid collaboration, by including #ad in the content description/copy post.
- Your own words. Our example lines are inspiration, not a script.
The style is how you will present the body of the ad. Pick one of these examples or pitch us your style, and pair it with a hook of your choice, either from the Hook menu or one of your own.
| Style | Description (Example Framings) |
|---|---|
| A. Demo walkthrough | Show the phone and go through each feature on screen, describing what problems it solves. |
| B. Talking head | You speak to camera about the problem and what helped. |
| C. Comparison story (research rabbit hole) | You looked at every kids' phone out there. Don't name other brands; say "every other kids' phone" and explain why OtherPhone was the only one that covered every risk for children. |
| D. Child interview | A short, relaxed chat with your child about getting OtherPhone as their first phone: how it feels, what they're looking forward to, and what they'll use it for. |
| E. Handover and unboxing | Film the moment you hand over the phone and your child unboxes it. An adult then sets the phone up, on or off camera. Then, for example, interview your child or demo the features: explain what problems this phone solves for you as a parent and how it makes life better. If interviewing, ask what your child thinks. |
| F. A Day in the Life | Show your child using OtherPhone and how it fits into your day-to-day life, and how it's made things easier. |
| G. Before / After | Show what life was like for you and your child before using OtherPhone, and how its features have made your child safer and your life easier since. |
| H. Q&A with other parents | Answer 2 or 3 questions other parents have asked you, or the ones in the brief's Common questions. Keep to answers you can stand behind. |
| I. Myth or reality | Pick a belief parents hold (for example that parental controls just spy on kids) and show what's actually true, using the phone. |
| J. POV sketch | A short acted scene. The "can I have a phone?" moment, then the calmer version after OtherPhone. Play the emotion big, and keep it light. |
| K. Walk and talk | Film yourself on the school run or a walk, talking about why you chose OtherPhone, and show the location check-in. |
| L. Kitchen table chat | You and another parent talk about first phones, and one of you shows OtherPhone. |
| M. Setting the rules together | You and your child set up the app schedule together and agree the rules on camera. This one is my idea, not from the research. |
| N. Your own idea | Pitch it to us. |
Please email us your chosen:
- Hook type (what gets your audience interested)
- First visual (what we see)
- First on-screen text (what we read)
- First scripted line (what we hear)
The hook is how the first 3 seconds open. Pick one, then pair it with a style from the Style menu. The lines, text and visuals below are examples: adapt as needed and use your own words to make it personal.
| Hook type | First scripted line (example) | On-screen text | On-screen visual |
|---|---|---|---|
| Problem-first | "She's asked for a smartphone every day for a month" | "Kids and smartphones are impossible" | Happy little girl unboxing |
| Confession | "I need to tell you about something that's genuinely helped me" | "This is GAMECHANGING" | Talking head, direct to camera |
| Urgent topic over a happy image | "Last time I posted about smartphones, people were furious" | "Why smartphones get parents RAGING" | Happy little girl |
| Mid-sentence | "...and parental controls don't stop what's on the screen" | "Parental controls aren't enough" | You, already mid-conversation, talking to camera |
| Opinion-led: your parenting view, then OtherPhone as proof. Keep it about your own choice. | "My 10-year-old doesn't need an iPhone. Here's what she has instead" | "She doesn't need an iPhone" | The OtherPhone box sliding into shot |
| "I spent hours Googling" | "I spent 3 hours researching kids' phones last night" | "3 hours of research. 1 answer." | Laptop or phone screen full of open tabs |
| Life-moment trigger | "She starts secondary in September" | "Secondary school starts in September" | Your child with their school bag and uniform |
| Credibility opener | "As a teacher and mum of two…" | "Teacher and mum of two" | You, direct to camera, in your own setting |
| Parent-to-parent tip | "A friend told me about this, so now I'm telling you" | "A friend told me. Now I'm telling you" | You holding the phone up to camera |
| Occasion: birthday present | "The birthday present I'm not worried about" | "The birthday present I'm not worried about" | A wrapped present |
| Callout | "If your child is getting their first phone this year, watch this" | "Getting your child's first phone?" | You, direct to camera, the OtherPhone box on the table |
| Trigger moment | "It was 9pm and she was still on her phone. Again." | "The 9pm phone argument" | Your child on the sofa lit by a screen, you in the doorway |
| Transformation tease | "The first evening I didn't have a phone argument with my child" | "The first evening I didn't have a phone argument with my child" | You and your child relaxed on the sofa, phone face down |
| Sceptic test | "I assumed this was too good to be true" | "Too good to be true?" | You holding the phone up to camera with a raised eyebrow |
| Common mistake | "Here's the mistake most parents make with a first phone" | "The first phone mistake" | You, direct to camera, phone in hand |
| Why did no one tell me | "Nobody told me a phone could do this by default" | "Why did nobody tell me this?" | Close-up of the OtherPhone list menu |
| Contrast | "Same child. Same age. Very different phone." | "Before and after" | Split screen: a crowded home screen against the OtherPhone list menu |
| Failed attempts | "We tried screen-time limits, a router timer and a lot of talking" | "We tried everything" | Your own phone showing screen-time settings, or a stack of timers and notes |
| Group chat anchor | "Everyone in her class is in the group chat. Here's how we're handling it." | "The class group chat" | A phone with blurred group-chat notifications (no real names) |
| Child-led opener | "Wait, this is really mine?" | "Her first phone" | Your child unwrapping the box, delighted |
| Did you know | "Did you know there's a kids phone that will block a groupchat and alert you if a group chat gets nasty?" | "Did you know?" | Close-up of the OtherPhone screen showing a group chat marked "Blocked by SafetyMode" |
| POV | "POV: your 10-year-old just asked for a phone. Again." | "POV: she's asked for a phone. Again." | Your child pleading, you holding a coffee and deadpan to camera |
| Your own idea |
Example pairing: Handover and unboxing + opinion-led hook. First visual: the OtherPhone box sliding into shot. On-screen text: "She doesn't need an iPhone". First scripted line: "My 10-year-old doesn't need an iPhone. Here's what she's getting instead."
SafetyMode and OtherPhone: we make smartphones safe for kids. SafetyMode is a parental control app, co-designed in the UK with Mumsnet and their parent community, that makes an Android phone safe for children to use. The SafetyMode app is free to download.
OtherPhone is our flagship safe smartphone for kids and teens. It comes with SafetyMode pre-installed, on a premium Nothing smartphone kids love, designed to grow with them.
We believe that when the right time comes, children deserve the best of the internet, for homework, learning and staying in touch with friends and family, without the safety risks. Parents can start with the phone set up as a "dumbphone" and gradually relax protections as their child grows.
Product features
Choose the features that matter most to your family and talk about them in your own words. Every video needs at least 3.
| Feature | What it does |
|---|---|
| Live content blocking and filtering | Blocks harmful or inappropriate content in any app. Filters cover bullying and harassment, obscene and graphic language, and nudity. |
| App scheduling | Create custom schedules to allow certain apps at certain times of day and days of the week. Adjust them as your child grows, and for term time, holidays or weekends. |
| Anti-addictive design | A "boring-by-design" scrollable list menu by default. Any app that isn't scheduled is invisible, and notifications for blocked or unscheduled apps are blocked. |
| App blocking and approvals | Apps can only be downloaded by the parent, and any app in the "Never" section can't be accessed at all. |
| Location tracking | Check in on the journey home from school or when they're out with friends. Updates every 15 minutes. |
| Fully customisable | Every safety feature can be adapted to your child. Add words or phrases to the blocklist, add or remove websites, and allow, block or limit apps. |
| Parent App (SafetyMode Plus only) | Change any setting remotely, and get email alerts when the content blockers are tripped. |
| Built on Nothing hardware | OtherPhone is built on a premium Nothing smartphone, so it's a phone kids are proud to use, with the SafetyMode safety net built in from the start. |
Common questions
How does the blocking work?
The software uses AI to scan the screen for harmful content.
Is my child's data secure?
It works on the device, and the safety data stays on the phone.
Does it work on iPhone?
No. SafetyMode is only compatible with Android.
More information at safetymode.com.
What we believe
- Children deserve better. Most technology isn't made with children in mind, with safety bolted on as an afterthought. We build technology from the ground up to be used by children.
- It used to be simple. We grew up with the 9pm TV watershed, film age ratings and Parental Advisory stickers, clear guardrails for parents. We're bringing that back.
- Safety belongs on the device. Children are safest when harmful content is blocked at the source, because parents can't monitor everything their child sees.
